COVID-19 SOCIAL AND BEHAVIOUR CHANGE SUPPORT FOR THE MINISTRY OF GENDER




June 24, 2020 4:05 pm

Breakthrough ACTION is supporting the Ministry of Gender, Children and Social Protection to determine the Social and Behaviour Change (SBC) Communication needs of the vulnerable target groups in order to jointly develop appropriate COVID-19 SBC interventions to mitigate the risk of the spread of the disease.

They will be working with the Ministry and other partners to determine the SBC needs of frontline and Community-Based Social workers.

Stakeholders will together develop and print materials for distribution to residential homes under the supervision of the Department of Social Welfare and to “at risk children” in deprived communities across the country.

Breakthrough ACTION will also work together with MoGCSP, Health Promotion Division of the Ghana Health Service and other partners to develop radio spots on COVID-19, focusing on stigma prevention and reduction; gender-based violence and mental health in English and eight(8) local languages including Twi, Ewe, Ga, Hausa, Dagbani, Gonga, Guruine and Likpakpa.

A two-days stakeholder engagement and COVID-19 Material Development Workshop  was organised at Aburi in the Eastern Region on the 25th and 26th June, 2020 for key stakeholders to generate knowledge and information for the print and audio materials to help mitigate the risk of the COVID -19 spread.

Participants will facilitate the identification and prioritization of key audiences and the SBC needs in the fight against COVID-19. They will also develop key messages to meet the identified needs of the target audience.

The Minister for Gender, Children and Social Protection, Hon. Cynthia Mamle Morrison in her statement said her Ministry deals with vulnerable persons so she will be glad if they are factored into the communication strategies taking into consideration some challenges that persons with disabilities face like social distancing during the COVID-19 era.

The Chief Director for the Ministry, Dr. Afisah Zakariah believes that participants will at the end of the workshop come out with communication actions or document to reach out to the general public inorder to curb the spread of the Virus.

She on behalf of the Ministry expressed her gratitude for the various support they are receiving from partners to help mitigate the spread of the COVID-19 Virus.

Mr. Sylvester Segbaya, Chief of Party at Breakthrough ACTION said there is the need to couch appropriate messages that will be suitable for the exercise and search for critical areas that must be considered during their deliberations. He called on all to adhere to the protocols to help curb the disease.

Mr. Edward Adimasoya, Deputy Chief of Party at Breakthrough ACTION said it is necessary to have constant engagements with key stakeholders to brainstorm and understand the needs of the vulnerable population and how they can be addressed.

According to him, participants will specifically be looking at ways to address key areas like stigma, Gender-Based Violence, Mental Health amongst others.

Madam Jackie Gayle Bony, a Foreign Service Health Development Officer of USAID/HPNO reiterated their efforts at supporting the Government of Ghana in controlling the spread of COVID-19.

Mr. Felix Logah, Head of the Project Coordinating Unit at the MoGCSP spoke on risk communication, needs, priorities, and gaps as well as opportunities for collaboration within the context of COVID-19.

He also highlighted on the Ministry’s mandate and some key messages that the Ministry uses in reaching out to target audience.

Breakthrough ACTION Ghana is mandated to lead USAID’s Social and Behaviour Change programming around the world.

The project is a partnership led by Johns Hopkins University Center for Communication programs.

Source: MoGCSP